Digital marketing represents one of the major growth sectors in the global marketplace, although there are suggestions that it may stagnated slightly in recent times. After showcasing an incredible 26.2% growth rate between 2014 and 2015, for example, the corresponding figure for last year came in 13.3%.
So while the amount being spent on digital advertising continues to increase, the rate of growth has declined by nearly 50% during the last 12 months.
This may be indicative of the prevailing economic climate, but it also suggests that agencies are increasingly selective about how they invest their funds in 2017. This is particularly true when attempting to conceive SEO strategies for the forex market, which is an extremely competitive space and one that requires a considered spend rather than a large one.
3 Tips When Creating Successful SEO Techniques for Forex
Make no mistake; there are numerous challenges associated with forex market SEO. According to the Web Marketing Group, the market itself generates daily trading averages of $5 trillion, while the industry has also become increasingly competitive in terms of the available number of online platforms.
Not only this, but the market is also renowned for decidedly black hat SEO techniques, with Google increasingly keen to crack-down on suspect practices and poor quality links.
With this in mind, here are three techniques that can help you to develop successful and profitable forex campaigns in the modern age: –
Make Content Your King
On the subject of Google, it stands to reason that content should play a pivotal role in the forex SEO campaigns. After all, the search engine giant has taken huge strides towards delivering insightful and relevant content to readers, while it has also turned the human appeal of branded content into an increasingly important metric.
With all future algorithm updates likely to further enhance the importance of quality content, this must be the primary focus of your forex SEO campaign. You should therefore try to create new and interesting angles that offer value to readers, while remaining true to the core subject matter and establishing a natural back-link profile.
This is important for all SEO campaigns, but particularly those where there are high levels of competition and huge amounts of questionable content.
Use Long-tail Keywords
Previously, there was a huge focus on optimising body text to suit the exact keyword that forex brands were trying to rank for. This has decreasing importance in the modern age, however, while the use of natural, long-tail keywords has become an increasingly effective SEO tool.
Long-tail keywords offer huge advantages in competitive spaces too, as they creative diversity and enable brands to improve their rankings by establishing new anchors.
On the subject of keywords, you may also want to consider placing shorter and more competitive keywords within H1 tags, as this sends a critical signal to Google’s search robots that something of merit is about to arrive.
Enable Breadcrumbs
While the effectiveness of breadcrumbs has been debated at length, enabling these on your website can have a positive impact on your search engine ranking. Breadcrumbs work by enabling Google to develop a greater understanding of the content flow that exists on your website, and how individual pages are related. With content becoming an increasingly pivotal SEO metric, understanding relevance and the inter-connected nature of posts will also become more important.
This may prove crucial when attempting to work with forex clients, as it helps to reinforce the quality of your published content and may therefore enable you to rank higher in relation to core keywords.
This is quite a progressive step, but it is one that will also yield long-term results as you look to promote your forex clients.
