The festive season offers a huge opportunity for marketers and advertisers to help their companies generate leads and boost sales. The social media campaign of a business plays a critical role in achieving these goals. The impact of social media is so widespread that it has now become the top and most effective marketing platform.
However, with so much competition and holiday rush, it’s easy to fall behind and feel lost. Consider hiring a professional company for social media management in London to help you out.
In this article, we are going to help you with effective tips to create a social media strategy to make the most out of the upcoming festive season.
Keep reading to learn more!
How to achieve your social media marketing objectives for the festive season?
In this section, we’ll lay down strategies that will help you achieve all your social media objectives for the festive season.
Let’s dive right in!
1. Create a Strategy
First, you need to create a clear strategy for your social media campaign with precise goals and objectives for the festive season. Once you have clarity on what it is that you want to achieve, it will become easier to figure out how.
Here are the questions that you need to address while creating your holiday social media strategy for your company:
- What is the main social media objective of the company for the upcoming holiday season?
- Is your holiday campaign only for promotional marketing?
- Do you have a target audience and sales objectives in mind?
- What kind of content do you want to create to support your objectives?
- How long will it take you to plan an executable strategy?
- How long will it take you to enter the implementation phase?
- What are all the resources that you’ll need to utilize for the implementation of the strategy?
- How long will your campaign (promotional offers) run?
2. Select the right platforms for your campaign
Once you have your strategy in place, the second step is to shortlist the best social media platforms for running your campaign. Yes, ideally, you would want to engage audiences on all your social media platforms, but it may not be the practical thing to do. Some marketing campaigns are only fit for a specific social media platform. So, you need to figure out the following two things:
- Which platform will allow your target audience to interact the most with your business?
- Which platform is ideal for the type of content that you plan on sharing?
Social media giants like Facebook, Instagram, Twitter, and YouTube are the easiest choices with the humongous number of people using them. It’s important to target a few social media platforms to run high-quality campaigns. For instance, if you are creating a marketing campaign for a clothing or fashion brand, then Instagram is the easiest choice.
3. Social Media Promotions
Now that you have your objectives and target social media platforms clarified, it’s time to create promotions that you’re going to offer on these platforms. When you offer special promotions for the holiday season, it creates a lasting impression on your customers about your business. It will play a major role in enhancing the ROI of the business.
Special offers, discounts, and promotions are a sure way of increasing your brand visibility and boosting sales. People are very likely to share these offers on social media, which will be seen by their friends, families, and acquaintances. This will bring new customers to your business and will encourage people to try out your products or services.
4. Share visual content
No social media marketing campaign can succeed without pictures or video content. Visual content is the quickest way to improve engagement on your social media platforms. Don’t believe us? Let’s look at some statistics that back this claim below:
- 90% of consumers find product videos helpful in making purchasing decisions
- Companies that post videos of 30 to 90 seconds in their tweets get 10 times more engagement than tweets without video
- Conversion rate increases by 80% when the landing page uses video content
Make sure you create videos and images that engage your target audience. Most customers find it easy to trust companies that use video and images content frequently. Creating personalized and heartfelt content that resonates with your target audience is the key. You need to ensure that all the videos that you post are short, informative, creative, and engaging.
5. Entice potential customers with scarcity
When you send out a message that your offers and products are limited, you entice your audience to take action. Creating scarcity is one way of creating motivation in your social media followers to buy from you. It is a subtle way of telling your audience that if they don’t buy the product now, they may not be able to get their hand on it again, at least not at the same price.
You can show scarcity by updating the number of items left for sale under the promotional offer. Another way is to have a timer for the availability or validity of the product or a promotional offer.
6. Track your performance
It’s essential to track the performance of your social media campaign along the way. It will not only help you stay updated on the success of your current offers, but it will also generate data that will help you improve your future campaigns. Make a note of all the content that your audience engaged with the most. It will help you identify the areas that you conquered along with the ones that need improvement.
Final Thoughts
Social media is a powerful marketing tool, especially during the festive season. If you’re having trouble with creating an effective marketing strategy for generating leads on social media platforms, then contact a b2b lead generation agency in London for professional assistance now!
Author Bio:
Faye Eldridge is the founder and director of The Fyami Marketing group limited. Fyami is a curious lead generation and email marketing agency in London, that provides demand generation, lead nurturing, digital, social media, and general marketing support and solutions.’ Our mission is to get businesses more businesses in this technology-led digital age. Faye believes in positive influencing, transparency, diversity, being inquisitive, being tenacious, and sharing knowledge. She has a Master’s degree and is currently partaking in doctorate business research relating to the CMO and CTO collaboration.
