No matter how streamlined your business’s marketing strategy is, the chances are that you could benefit from an analytics tool to help you plan, track and measure your organisation’s growth. With an impressive range of SEO tools on the market, it can feel tricky to know exactly which one will give you the best chance of boosting both your business’s marketing efforts and your overall profits. Whether you’re more interested in tracking rankings or carrying out keyword research, the best SEO tools help you create, streamline and monitor your strategy as your business continues to grow.
What area do you want to focus on?
It might seem obvious, but the first thing to look out for when you’re considering investing in an SEO tool is the range of services and products it can offer you. The most well-known SEO tools, like Moz, Ahrefs and SEMrush, all offer fairly similar extensive keyword research and domain analysis tools. Depending on your strategy’s needs, however, you might be searching for a slightly different skillset. If you’re more data-focused, a tool that can analyse multiple metrics at once might be the one for you. If your strategy centres around content, a strong keyword analysis suite will help your marketing efforts go even further.
Whether you’re focusing on a sales funnel or content strategy, understanding what each tool has to offer will help you take your marketing efforts to the next level. If you need an extra helping hand deciding which tool to go for, Digital Marketing Reviews has a range of in-depth reviews, giving you all the information you need to make the best possible choice for your business.
Can your tool support your whole team?
Many SEO tools include a range of subscriptions to suit every budget, and every stage of your business growth. Many also include discounts and premiums for annual subscriptions too, meaning that you can rely on quality data and products all year round, no matter how many campaigns you’re taking on.
Taking the scale of subscription you’ll need into account when you’re choosing an SEO tool will help you make the most informed decision for you and your organisation as it grows. For the majority of products, the number of metrics available will grow as your subscription price rises. That means you can carry out more keyword searches, domain crawls, and content suggestions as your client base or workload grows.
Many larger SEO tools also offer the ability to host multiple users with each subscription. This is a perfect option for teams who are carrying out SEO research simultaneously, or if you’re tracking several clients at once; multiple users mean you can easily access the data you need without any hassle.
What extras are on offer?
If you’re just beginning to dip your toes into the SEO world, you might need a little more support getting started. If this sounds like your business, choosing a tool with a more responsive customer team might be for you. Having extra support to guide you through when needed means you can quickly feel more confident analysing, researching and strategising, even when you’re on a deadline.
This extra support will also help you grow your knowledge, as well as your business goals. One of the best things about the range of SEO tools available is the training options, ‘how-to’ and product guides each offers alongside their services. Whether you’re brand new to the world of SEO, or you’re simply looking for a tool to upscale your efforts, the most popular SEO tools include libraries of content and videos to guide you through. No matter how in-depth your knowledge is, making the most of these guides and tutorials will help you stay one step ahead when it comes to the latest updates and tricks in your digital marketing strategy.
