Throughout 2020, there has been a massive spike in demand for building wraps. We provide commercial graphics, and we want to spread the word about building wraps. We know plenty about outdoor marketing and we’re familiar with industry trends. With that said, here are a few good reasons why building wraps are trending and will likely continue to trend.
Building Wraps Can Be Seen From Afar
When it comes to outdoor advertising, visibility is everything. This is one of the reasons why billboards are extremely large. Billboards would be pointless if they were extremely small.
The chances are your building is just as large or even bigger than a billboard. This is exactly why you should wrap it. A large building wrap can be seen from afar, which means more people will see you.
Wraps Create A Huge Buzz
Large building wraps can create a buzz like you have never seen before. For example, if you have a building wrap, then people might bring it up in their daily conversations. It doesn’t matter what type of wrap you go for, it will grab the attention of people who see it, and in turn they will eventually bring it up to other people they speak to.
Affordable
Another good thing about building wraps is it offers an impressive ROI. Generally speaking, they can pay for themselves within 4-5 months. A billboard in Rockville, Maryland, can easily cost you around $3K per month.
A building wrap of similar size and within Rockville will cost around $10K. How much you’ll pay for a wrap does depend on the size of it and the building’s surface. Once the wrap has paid for itself, then you can enjoy its benefits for as long as you keep it up.
You Own It
Paying for a billboard means paying rent on it. This also means you don’t own the billboard, regardless of how much you’re paying for it. Sure, there are benefits of renting a billboard.
However, when you buy a building wrap, then you’re doing just that. You own it and you won’t be tied down to a contract telling you how long you have to keep the wrap up for. Not only that, but you won’t pay fees every month and you won’t be limited when it comes to design choices.
Wraps Can Be Removed
As time goes by, promotions end, tastes change and companies undergo rebranding. This is why it’s no secret why building wraps have taken the outdoor advertising market by storm. You can remove the wraps when your company undergoes changes.
In the past, wraps had to be painted onto a building. However, times have changed and so has the materials and methods used for installing wraps. Nowadays, you can easily remove building wraps and then you can rebrand without facing any challenges.
