The home improvement industry is highly profitable, whether you’re a carpenter, an interior designer, a composite decking supplier, or a landscape designer.
Homeowners in the United Kingdom invest over £12 billion annually to make their dwellings feel like home, and the trend continues to grow.
However, in an attempt to acquire a share of that market, your company must appeal to the masses and establish a positive first impression both in-person and online.
Clients in the home improvement business should be willing to rely upon you before granting you access to their homes, and digital marketing has changed the way customers locate and engage with businesses online.
That’s why online reviews are vital, with 84 percent of people believing online reviews are as much as personal referrals from friends.
In addition to reviews, marketing strategies such as search engine optimisation and social media may effectively promote your company and ensure that you are the favourite among your competition.
However, content marketing is a tactic that is frequently underestimated.
Writing high-quality articles about your company, home decor, and home maintenance can help you establish yourself as an authoritative leader in your field and convince clients to select you over your competition.
To assist you, we’ve asked some social media analysts for three of the best content marketing strategies that can be used for home improvement businesses.
You’ll be well on the path to content marketing excellence if you use these suggestions as a reference point for your blog articles and social media posts.
Style guides for interior decoration
“You can publish blog content about interior decoration if you own an interior decorating firm or sell garments and home decor. “Ten of the greatest methods to decorate your family room” or “five of our best drapery for 2018″ are just two blog topics, but you may be innovative and create something original that you feel your readers will appreciate,” said Clemons Yarom, web analytics developer at Apporta, an online brand marketing consultancy with a strong background in social media management.
“While writing these guides, don’t forget to include links to your services and products, because people are more inclined to contact you if they’ve learned something and are motivated to make improvements after reading it,” he added.
A simple statement about your new furniture line or carpet collection would work.
Do-it-yourself articles
DIY is a huge industry, and if a property owner can perform any work without hiring a professional, they will.
Michael Augus, SEO Consultant at AdeQuates, told us that writing a do-it-yourself tutorial on a home renovation project, such as installing composite decking boards, repairing a house fence, or making a personalised mailbox, is among the best ways to share ideas with clients.
“If you’re eager to provide valuable insight and useful counsel to your readers, they’ll immediately approach you with any concerns they have, which you may utilise as a chance to sell,” Michael said.
Michael suggested that it is important to include the items you sell when creating how-to tips or explanations.
“Include hyperlinks directly to your online store to enable readers to purchase goods from their cart, and your conversion rates will automatically rise, resulting in a return on your content marketing investment,” Michael explained.
Money-saving interior design tips
Modern customers are shrewd with their spending and appreciate a nice bargain.
It’s no surprise that MoneySavingExpert.com is perhaps one of the most popular websites in the UK, with 15 million monthly visitors.
According to Michael, “If you hop on the trend and write a blog post about how to improve your property on a budget, you’ll probably get some positive results – particularly if the tips are useful, cheap, and help people save money without sacrificing elegance,”
“Insert a discount code or promotional deal that visitors can click to save money on your services and products at the conclusion of your cost-cutting blog article to enhance conversions,” he explained further,
Annually, an astonishing 93 percent of all consumers utilise a voucher or special offer while shopping online; therefore, while your profit margin may plummet a bit, you’ll undoubtedly get new clients.
