eCommerce sales have expanded in the past several years, and the global pandemic just added fuel to the fire. As of 2019, the global share of eCommerce retail was 14.1%, and experts believe the figures will increase to 22% by 2023. As you can imagine, businesses are hurrying to improve web traffic to cash in on the trend. So, if you’re still contemplating the idea of taking your business online, you’ve already fallen behind the competition.
Top 5 Strategies to Boost Online Sales in 2021
Having said that, it’s never too late to begin. Here are our top 5 marketing strategies to help boost web traffic and conversions.
Create Sales Goals
The first step to increase online sales is to determine goals. Unless you have a baseline that you can work towards, strategizing is a pain. As you define revenue goals for various stages of your business, it gets easier to conduct market research, define your marketing strategies, and create a buyer persona.
Optimize for Mobile Browsing
Mobile searches have overtaken desktop queries in the past few years, and the trend continues to grow as people prefer the smartphone for online shopping. If your eCommerce platform isn’t optimized for mobile, you’re missing out on a significant opportunity. Optimize the user interface for a seamless browsing and purchasing experience and consider creating a mobile app.
Run Paid Adverts
Paid advertisement campaigns are great for reaching out to potential customers. Identify marketing channels and reach out directly to the target audience. Paid ads increase exposure exponentially, and social media is the ideal platform. You can create bespoke ad campaigns on Facebook, Instagram, or Google. There are several helpful eCommerce plugins like Shopify that can streamline the process. Once you design a few campaigns, split test to determine which one is more effective.
Build Trust Using Badges and Reviews
As cybersecurity takes precedence, a growing number of online shoppers have become wary of purchasing from unrecognized platforms. Certifications, badges, and reviews are key trust builders that show potential clients that you’re serious about user safety. SSL certifications, testimonials, and payment badges like Visa, Mastercard, PayPal, Apple Pay, etc., improve your trust score.
Simplify the Checkout Process
A simple checkout process is crucial for increasing conversions. A detailed marketing funnel reduces friction during the purchasing journey, drastically increasing sales figures. There are several steps that you must take to boost sales. The list includes:
- Strategically place trust indicators at each step of the checkout process
- Allow easy navigation between the store and cart.
- Offer multiple payment methods
- Allow customers to checkout without signing up.
- Display a breakup of shipping and other costs to maintain transparency.
- Determine the step where the users generally drop off.
- Improve page loading speed.
Customer Retargeting
Just because a potential customer wasn’t ready to commit previously doesn’t mean they’ll never give it a second thought. Several factors like the correct time and circumstances play a crucial role in conversions. Hence, reaching out to those who got away is essential for every digital marketing strategy.
There are several other strategies that you can use to boost web traffic and online sales in 2021. While you can take the DIY route to cut down on initial expenses, you must eventually invest in digital marketing to unlock the full potential of your business. Revpanda’s SEO services include all these and more. Get in touch with the experts and get professional help to define and attain your revenue goals.
