Facebook Marketing can help any home improvement business reach new clients. It’s not about whether your business should own a Page on Facebook; it’s rather a question of how effectively you use it.
We spoke to a top social media analyst on strategies home improvement businesses can use to attract customers on Facebook.
“A home improvement owner must first specify your target audience before trying to grab their attention,” said Elizabeth Casey. “Because he or she will need them to buy your items or services once they’ve become followers.”
Casey is a Marketing Technologist at Sociaza. She explains that sharing fun and useful content on your home Improvement business’ Facebook page will spark the interest of prospective customers.
Don’t stress; growing the appeal and engagement of your Facebook business page is simple. Here are some Facebook home improvement marketing ideas that Casey recommends you put into action right now!
Here are five easy tips that will help you improve your sales and win more customers on your home improvement business’s Facebook Page:
Project pictures
“Is your team focusing on composite deck supply and installation or other home improvement tasks? Then post your experiences! Sharing photos of finished home renovations is a great and simple way to show off your skills. Your clients would like to see what your team is capable of,” Casey said.
Tagging and Hashtags
“Always remember to tag everyone participating in the project, including creatives, clients, and anybody else. This will increase the visibility of the post and possibly lead to new fans! Enter the “@” symbol while creating the post, then input the username of the individual or business’s Facebook Page,” She added.
“Hashtags can also be used to make it easier to locate your company. Add the hashtags #CompositeDeckSupplierInTheUK or #outdoordecorationideas to your project photos. Type “#” and a term that characterises your article to see how it works.”
Create an interesting post!
“Customers will engage, comment, and end up sharing with their friends when you post fun and interesting content. So provide them with anything exciting to look forward to! Post stuff that is intriguing, thought-provoking, and entertaining,” Casey explained.
She listed several examples. They include:
- Hacks, suggestions, and techniques
- Photographs of your vehicles, tools, and team in action
- Design ideas that are unique or popular
- Strategies for cutting costs
“It is beneficial to showcase your home improvement business in its current state. You don’t have to be concerned about the professionalism of your posts. According to a new Smart Insights analysis, 86% of consumers favor true and “authentic” social posts.”
Post contests, freebies, and promotional deals
With fantastic discounts, contests, or freebies, you can get your fans interested in your page.
According to Casey, “everyone enjoys a great discount! You can achieve distinctiveness by offering a one-of-a-kind voucher code. It not only allows you to track whether or not the offer is effective, but it also clearly indicates that the deal is “just” for them.”
She also pointed out that contests and prizes don’t have to be time-consuming. She listed the following as strategies you can use to invite people to your post:
- Predict “how many.”
- Make a narrative for a photograph.
- Voice your opinion on your favourite this or that.
The award could be something as modest as a discount card.
Always remember to urge people to “Like” your page and comment on the post.
Want to increase the number of people who like and follow your page? Notify them of any Facebook promotions, contests, or freebies. Your webpage and email updates are excellent places to share the word.
Increase Your Business Page’s Engagement
Use your Facebook business Page to like, share, and comment on other people’s postings.
“It is one of the quickest methods to organically expand your reach. Engage with nearby contractors, other local businesses, organisations, and volunteer groups. Keep an eye out for community events announcements and share them on your page,” Casey opined.
The possibilities are endless when it comes to collaborating with other pages to grow your audience on Facebook.
